Why do these yoga pants cost $98? – Orange County Register

That’s the question I put to Lululemon Athletica during a recent visit to its Irvine Spectrum store. Its “yoga-inspired athletic apparel” is centered around its pants, and its signature Groove Pant is a cool $98. Other styles cost $68 to $108. So why choose those and not a $20 pair from Target? “We feel like […]

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