Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Knockoff luxury items no longer taboo as Gen Z shoppers embrace 'superfake' designer bags, shoes

Gen Z Is the 'Dupe' Generation

From knockoff guilt to faking it till we make it, dupe cu

GEN Z and Dupes: A Divisive Trend Making Brands React

Fighting fashion fakes: How AI is battling counterfeit culture

Gen Z and Millennials Now Prefer Dupes to Luxury, for More Than Just the Prices - YPulse

Gen Z & Millennials Think These Are 10 of The Hottest Fashion Brands - YPulse

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Lucy Maguire on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

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