By A Mystery Man Writer
Nielsen rival Samba TV divests ad sales to focus on measurement
Per Samba TV, 1.8M US households watched the premiere of Marvel
Samba TV: Prime Video, Disney+ Generate 700,000+ Households Each for 'Citadel' Series, 'Peter Pan & Wendy' Movie Debuts - Media Play News
Tony Tseng on LinkedIn: Disney inks deal with Samba TV as measurement partner
How Disney+'s Ad Tier Can Pull the Company Out of a Fiscal Slump
Here's a Hot Take: Both Stranger Things AND Obi-Wan Kenobi Are Hits! - Entertainment Strategy Guy
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS –
Samba TV and MiQ Reach Multi-year Commercial Agreement
Samba TV's State of Viewership Report
Samba TV
Samba TV reveals 17 day viewership for WB/HBO Max films - The
Disney Taps EDO To Help Measure Streaming Activity