The billion-dollar question: what will Adidas do with all those

After cutting ties with Kanye West, the company faces a financial and ethical dilemma over the profit-driving sneakers

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The billion-dollar question: what will Adidas do with all those Yeezys?, Fashion

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Adidas says dropping Ye's Yeezy shoes could cost it over $1 billion

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The New York Times on X: Adidas and Kanye West made billions before the brand broke with him over his antisemitic and other offensive comments. But the split came after Adidas tolerated