Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Initial tweet exchange between Piers Morgan and Greggs A screenshot

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Lumiere PR

McDonald's and Greggs clap back at Piers Morgan's vegan tweets

Desert Companion - July 2016 by Nevada Public Radio - Issuu

Why TalkTV will get people talking – and what it means for PR

Piers Morgan on why Vegan sausage rolls are destroying our democracy

Greggs: How its vegan sausage roll stormed social media

Helen Hargreave, Author at Fusion Unlimited

Lumiere PR

Piers Morgan clashes with Greggs over 'PC-ravaged' vegan sausage rolls

Piers Morgan mocked after eating vegan sausage roll and 'pretending to throw up

Piers Morgan tries new Greggs vegan sausage roll and spits it out

Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you