Don't wash your jeans often: Gap's design director shares the secret to making denims last longer

Crystal Henricksen, Senior Director of Denim Design for Gap Speciality, talks about fashion trends, sustainability, and taking care of denims. She also takes us through the brand’s plan for the Indian market.

21 Best Jeans for Women of 2024, Tested and Reviewed

90s Icon Denim Jacket with Washwell

SMB Story

YS Weekender fashion trends

I am done buying new pants every 12 months or so. All my 40-50€ pants break after a year, or they get colored brown by the sun after one summer. I'm done

How Often Should You Wash Your Jeans? Experts Weigh In

How Often to Wash Your Jeans, According to Experts

The Best Jeans For Women Based On Reviews 2024

Bluezone Trends: Denim Parties On

How often should you wash your jeans? Cleaning experts settle the debate

History of Jeans