Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Lululemon Stock's Path To Market Dominance And Strong Investment Potential (NASDAQ:LULU)

Lululemon marketing complaint could be a test of Canada's

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

In-store try on with pretty summer pastels! 🌸🥑☕️💜 Any guesses which pieces I took home? *Details in caption : r/lululemon

Non-profit calls for competition probe into Lululemon

Lululemon tells consumers why the real thing is better than #dupes - PR Daily

The Best Lululemon Knockoffs on - Cristin Cooper

Brands like Jolie and Lululemon are fighting off copycats through dupe swapping - Modern Retail

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image trick finds - v. sad] flow y nulu (lilac smoke), define rib