Lululemon Athletica uses science to reinvent the sports bra - Los Angeles Times

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head.
The sportswear brand engineered its newest sports bra utilizing advancements in neuroscience behavior psychology and physiology.

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Lululemon reinvents the sports bra

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Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

Sophia Chabbott WWD - Los Angeles Times

Going for a run? Keep your mind on your stride in this sleek bra that gives you support, separation and coverage, with perforated panelling for

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