Balance Athletica changes name to Vitality following New Balance

Emerging athleisure brand Balance Athletica has revealed a new name after it faced a trademark infringement lawsuit by New Balance. Filed in November 202
Emerging athleisure brand Balance Athletica has revealed a new name after it faced a trademark infringement lawsuit by New Balance. Filed in November 2020 at

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BALANCE ATHLETICA ANNOUNCES BRAND REFRESH, INCLUDING UNVEIL OF NEW