Sports Direct Is on a Mission to Equalise Sport for All in COPA90's Women's Euros Campaign

Little Black Book, Agile Films’ Yoni Lappin directs the work harnessing the energy of the competition and unleashing a new generation of female ballers

UEFA EURO 2022

The advert that is challenging perceptions – and what it says

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Sports Direct presents Girls Don't Like Football

Sports Direct X COPA90 Women's Euros 2022 Campaign — Jasmin Sehra

Sports Direct Getty Images Women's Football

Sports Direct launches Equal Play to drive equality for women in

The advert that is challenging perceptions – and what it says

Sports Direct X COPA90 Women's Euros 2022 Campaign — Jasmin Sehra

The advert that is challenging perceptions – and what it says

Sports Direct X COPA90 Women's Euros 2022 Campaign — Jasmin Sehra