InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

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InPublishing: Articles by Brand Metrics

InPublishing: Articles by Brand Metrics

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InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

How is the cost-of-living crisis affecting brands?