Liveblog: Nick Law on the need for Deep Simplicity in marketing and design

We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law.

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The Laws of Simplicity: Design, Technology, Business, Life: Maeda, John, Podehl, Nick: 9781455864201: : Books

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How 'deep simplicity' can make marketing more effective