How Gucci Became the Most Popular Brand in Hip Hop

For the final part of his series on hip hop style, Calum Gordon explores Gucci’s relationship with rap

How Prada Became the Number One Brand in Hip-Hop

Marketing – Nathan Bullen Marketing

Dapper Dan on Creating Style, Logomania and Working With Gucci - The New York Times

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How Gucci has been hugely successful with millennials – Nathan Bullen Marketing

Gucci Is Officially Hip-Hop's Favorite Brand

The Power of Name Dropping Fashion Brands in Songs, by Luiza do Prado Lima, moderated

Most Popular Fashion Designers Based on Rap Song Mentions

How does Gucci feel about the unsolicited promotions of their brand by rappers? - Quora

The 50 Greatest Hip-Hop Songs of All Time

The Story Of Hip-Hop Style, From Run DMC To ASAP Rocky