Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!

Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their cheaper, ‘look-alike’ knock-off leggings and trade them in for a free pair of the near-$100 Align pants. The event was a massive hit and did oh-so-much better than was expected

Lulu who? A cult brand takes on the booming culture of 'dupes

Dunnes Stores shoppers are raving over their Lululemon gym wear dupes - RSVP Live

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF

Lululemon offers free Align leggings at first 'dupe swap

Dupe Culture: Sincere Flattery Or Brand Sabotage?

Dupe Swap? Did anyone else get an email about this? : r/lululemon

Score Free Lululemon Leggings by Trading in Your Dupes

Dupe Culture: Sincere Flattery Or Brand Sabotage?

Marpov Marketing CoE - Resources

We Tried 6 Lululemon Dupes