What's Behind the Bralette's Surge in Popularity?

We took a look at the rise of the bralette—from the indie brands that started the trend, to Aerie's success with it, to Victoria's Secret's late arrival to it with their latest campaign. Plus, shop some of the best wireless bralettes available now.

Bralettes Tommy Hilfiger® SI

21 Best Bralettes for Great Support and Coverage

What is a Bralette Exactly?

Review of 7 Bralette Patterns

Bra underwear

32 Super Comfy Bralettes That Are Actually Supportive

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Coton-modal signature bralette, Calvin Klein, Shop Bralettes & Bras For Women Online

How Bralettes Are a Sign of the Times, by Hanna Brooks Olsen