A company that's taking on Victoria's Secret with $35 bras is homing in on its biggest weakness

Facebook/LivelyLively will offer sizes 38DDD to 44DDD in two of its styles of bra.Up-and-coming underwear brand Lively is rolling out new and extended bra

A company that's taking on Victoria's Secret with $35 bras is homing in on its biggest weakness

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Victoria's Secret

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A company that's taking on Victoria's Secret with $35 bras is homing in on its biggest weakness

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Time to say 'Ta-ta' to the bra?