Can beverage brands succeed in going label-free?

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?

Food and drink brands aim to win big in e-commerce

Six consumer trends for beverage brands to target in 2021

How the Made Green in Italy label 'battles against greenwashing

Red Bull Marketing Strategy: The 9 Ways Red Bull Changed The Marketing Game

Pocari Sweat: how the iconic sports drink, huge in Asia, became one of Japan's most successful beverages

Not just any old bottle: Diageo 'smart bottle' thwarts counterfeiters and boosts consumer experience

Packaging the Future – CBD Beverages with Ablis

Functional beverage - Food

Ball wins Brazilian approval of proposed $8.2bn Rexam deal

Brand: Types of Brands and How to Create a Successful Brand Identity