Mobile lingerie shop by SAW and MOA designed to travel across the US - San Francisco, CA, USA

Called the Try-on-Truck, the mobile store was built for True&Co, an internet-based lingerie company founded in 2012 and headquartered in San Francisco. It is the first physical shop for the retailer, which is known for its online quiz that helps women identify the ideal type of bra for their body."The True&Co Try-On-Truck is a nomadic fitting room, traveling across the country to allow women to try on lingerie in an intimate setting within public spaces," said the design team. "The vehi

Mobile lingerie shop by SAW and MOA will travel across the US

Complete Issue February 17, 2021

Mobile lingerie shop by SAW and MOA will travel across the US

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