Nykaa Fashion's strong growth mirrors the rise of online fashion in India - BusinessToday

By A Mystery Man Writer

Launched in 2018, Nykaa’s fashion business saw a 66% jump in repeat buyers in Q2 FY23, and contributed 26% to the e-commerce company’s consolidated GMV during the quarter. Can the growth sustain?

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Business Today on LinkedIn: Nykaa Fashion's strong growth mirrors

Business Today on LinkedIn: Nykaa Fashion's strong growth mirrors

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Nykaa Fashion's strong growth mirrors the rise of online fashion

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