Asia-Pacific consumers see Zara as a luxury brand

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Millennials, Gen Z to drive luxury market growth in APAC: GlobalData

The Zara Customer Journey and The Retail Experience

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Will revamped Zara give affordable luxury a run for its money?

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Pacific Game: Facebook helps Zara sell clothes using video games

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Lunar New Year campaigns from luxury fashion and beauty brands foster rapport in Asia - Retail in Asia

How sustainable can the Zara brand ever really be?

Asia-Pacific Consumers Willing to Pay Premium For Sustainable Products: Report

Zara marketing plan

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Luxury Fashion Market 2023-2028: Trends, Players, and Regional Insights