By A Mystery Man Writer
Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
Nielsen Report on Sports Viewership: Martial Arts in 2021
Why don't more men watch women's sports? - Quora
Sport participation rates by sex and socioeconomic status (SES) by year.
Live sports on TV and streaming boost female athletes - Los Angeles Times
Women and sport today: growth statistics - Iberdrola
Serena Williams Archives - Global Sport Matters
From coverage to sponsorship, 2022 was pivotal for growth of women's sports
Increasing sponsorship for women's sports helps forge an equal playing field
Air Jordan Market Analysis
Fan Favorite: The Global Popularity of Football is Rising