Shein: What's behind the clothes; A closer look at the leader of

In the last five years, Shein (pronounced she-in), a multi-billion dollar global company, has become a massively popular brand among young adult buyers attracted by the company’s notoriously cheap clothing and in-style trends.  The price is one of the main reasons the brand is so popular among college students, according to Dani Greenberg ’22, who…

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