My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short the game has changed.

Best of Lululemon Black Friday 2021 + RIP Wunder Unders - AthletiKaty

5 Faves & a Dud: Sunday Funday Edition - AthletiKaty

Best of Lululemon Black Friday 2021 + RIP Wunder Unders - AthletiKaty

Fit Review: lululemon Sleek City Jacket & Lightweight Relaxed Fit Down Vest - AthletiKaty

WMTM Alert: the Best of Lululemon's Boxing Day - AthletiKaty

Finally! Lululemon Doubles its Return Window - AthletiKaty

5 Faves & a Dud Archives - AthletiKaty

Sweat Collective Program

A Heartfelt Thank You + Hits & Misses: lululemon's 3/14/23 Upload - AthletiKaty

Lululemon Practice: ATX, You're Next - AthletiKaty