Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth

After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

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Peloton rebrands in bid to be known as 'more than a bike company

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Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

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