Why Soft Surroundings is refocusing on Gen X shoppers

Last June, Soft Surroundings began refocusing its assortment to focus on the so-called “forgotten consumer:” Gen X women.

Gen X Consumer Behaviors: Gen X Shopping Habits

Nicole Fraley on LinkedIn: Such a long time coming for this amazing organization. Well done!

Gen X Consumer Behaviors: Gen X Shopping Habits

Soft Surroundings dress, PM - Dresses

Benefits of Sensory Rooms & Spaces in Schools and Homes

Gen Z shopping habits can fuel a brick-and-mortar resurgence

How Each Generation Shops in 2020 - Salesfloor

How Each Generation Shops in 2020 - Salesfloor

Ron Orbas on LinkedIn: Why Soft Surroundings is refocusing on Gen X shoppers

GENERATIVE AI IS TRANSFORMING THE FASHION INDUSTRY AT A NEW LEVEL

Nicole Fraley on LinkedIn: Such a long time coming for this amazing organization. Well done!

Diane von Furstenberg Embraces a New Era and Generation

What Will the Retail Experience of the Future Look Like?

Nicole Fraley on LinkedIn: Why Soft Surroundings is refocusing on