Virtual becomes reality as Lacoste x Minecraft pop-up opens with

“Building bridges between two worlds.” That’s how Lacoste describes an intriguing collaboration with gaming developer Minecraft that merges the physical and virtual worlds and finds voice in the travel retail hotspot of Hainan.

Lacoste X Minecraft – It All Begins With Play The Hype Magazine

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Lacoste Celebrates Its New Minecraft Collab With an Immersive

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The Real and Virtual Worlds Collide For Lacoste and Minecraft

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Lacoste x Minecraft: It All Begins With Play

The Real and Virtual Worlds Collide For Lacoste and Minecraft

Augmented Reality Social Media Campaigns: A Case Study on Lacoste x Minecraft Collaboration

Lacoste X Minecraft – It All Begins With Play The Hype Magazine

Lacoste x Minecraft. It all begins with play.