The pee-soaked Ikea pregnancy ad is actually more than just a

By A Mystery Man Writer

It may lead to diagnostics for heart disease

Bugsy & Other Stories, Book by Rafael Frumkin

How to Clean Pee Off a Memory Foam Mattress

IKEA Asks Women to Pee on Their New Ad for a Discount

Quality Management: Ikea Case Study, PDF

Pee for a wee discount?

Go Ahead, Stop and Pee: Running During Pregnancy and Postpartum

The Story Behind the IKEA Ad that Asked Magazine Readers to Pee on

Kelly Doonan-Reed (@KellyDoonanReed) / X

IMPROVIA® Washable Underpads, 34 x 36 (Pack of 2

Ikea wants pregnant women to pee on an advertisement in a magazine