Outdoor Voices shows community only gets you so far - The New Consumer

Also: Ben Thompson and the bottom-up approach to subscription podcasting.

Are You the Same Person You Used to Be?

The History of Social Media in 33 Key Moments

Everybody Knows Flo From Progressive. Who Is Stephanie Courtney? - The New York Times

OutdoorVoices

Outdoor Voices Abruptly Shutting All Stores, Becoming Online-Only - Retail TouchPoints

Watch OUTSIDE VOICES Online

🔵#10: Outdoor Voices Community Analysis

OutdoorVoices

Outdoor Voices Marketing Strategy: a Community-First Brand

Social Media Engagement: Why It's Important and How To Do It Well - The Buffer Blog