How Coach became one of the most popular luxury brands in China - Fashion China

Coach is a handbag and accessories luxury brand founded in 1941. The brand has a rich and authentic American heritage. Recently, this high-end brand based in New York has incorporated new footwear and ready-to-wear collections. Thanks to a well-planned & localized marketing strategy, Coach has become one of the most successful high-end brands in China. […]

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How Coach became one of the most popular luxury brands in China

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