New Cohort of Young Gen Z Consumers Values An Ironic Brand Aesthetic

Retail data analytics firm Edited advised brands to learn how to target a new Gen Z subgroup that celebrates flaws rather than hides them.

Gen Z Trends 2024: What Marketers Need to Know

24 Gen Z Statistics That Matter to Marketers in 2024

Where Brands Are Reaching Gen Z

Essential Gen Z Social Media Statistics In 2024 • ZipDo

Millennials look for experiences over possessions

60+ Generation Z Statistics, Facts & Trends (2024)

How can businesses effectively market to Gen Z consumers? - Quora

The Gen Z Brand Aesthetic Is Both Disruptive and Adorkable - Bloomberg

Gen Z Wants Brands To Stop Talking About It and Be About It

Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive

Deep Dive: Generation Z, The Takeaway

How Gen Z influences consumers' shopping habits, by Cappasity, Cappasity Blog

Should fashion retailers be minding the generation gap?