Regular women as lingerie models? Startups challenge Victoria's

A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.
A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.

Regular women as lingerie models? Startups challenge Victoria's Secret to get 'real

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