Adidas to enter the metaverse with first NFT products

Adidas has announced its next collection will be a mix of digital and physical items, and will be sold as NFTs produced with collaborators such as Bored Ape Yacht Club.

Adidas sold more than $22 million in NFTs, but it hit a few snags along the way - The Verge

Why luxury brands must be strategic with NFTs in the metaverse, Marketing

Adidas Enters the Metaverse: This is What You'll Find in Their First NFT Drop By DailyCoin

Adidas Metaverse: Everything You Need To Know

Adidas To Enter The Metaverse With First NFT Products, 57% OFF

Adidas Announces New NFTs, as Sportswear Giants Move into the Metaverse - The Fashion Law

Into the Metaverse: Let's go

Adidas Releases Chapter 1 of Its ALTS Dynamic NFT Collection

Adidas NFT collection Yields $11 Mln In Revenue

Adidas NFT drop promises exclusive access to IRL goods for holders