The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

Let’s consider a situation: You go to the movies and you are lining up to buy some popcorn. You can buy a small popcorn for 3€ or a large one for 5€. On the one hand, you want a decent amount of…

Decoy Effect - The Decision Lab

Popcorn & The Decoy Effect. Most of us think of movies whenever we…, by Sejal Gupta

The Decoy Effect - Customer Camp

The Decoy Effect - Everything You Need To Know

The Decoy Effect: What Is It And How To Use It » Smartiac

The decoy effect - Deepstash

Two Quick Psychology Hacks to Improve Your Online Marketing

What is the decoy effect, and how to use it

How cinemas use 'Decoy' pricing to get you to spend more – – 10 ways to have more money

Popcorn, Pricing, and the Decoy Effect - Expires at Midnight