If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

People don't buy brands. They join them.

Unleashing the Power of Teamwork: How your department drives your company's Success.

Do you want to buy this versus do you want to take this home with you?

Are your likes, views, impressions converting into sales?

Do you want to buy this versus do you want to take this home with you?

Must you increase volume to be heard by your customers?

Unleashing the Power of Teamwork: How your department drives your company's Success.

Turning a stranger into a friend

Do you want to buy this versus do you want to take this home with you?

Unleashing the Power of Teamwork: How your department drives your company's Success.

Robert Kayimbye, EMBA on LinkedIn: If brand marketing is a tortoise, direct marketing is a cheetah. Here's…