barbie mania, or how warner bros' creative marketing campaign

here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.

Barbie' represents a new era in movie and entertainment marketing

Warner Bros. Discovery & Lucy Frazer To Attend Parliament Event

Breaking down the 'Barbie' marketing machine— from the plastic to

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Channel Margot Robbie's 'Barbie' Screening Look With This Satin Pajama Set — Now $21

Barbie 101: The Road to Inclusion Doesn't Happen Overnight

Robot Tin Lunchbox Filled with Various Snacks

Pretty in Pink: 'Barbie' Marketing Blitz Hits Fever Pitch

You Think We Live in a Barbie World Now? Just Wait

barbie addresses racism, white privilege, and BLM on her channel

robotics engineer barbie builds robots and teaches code

Barbie's dream brand collaborations—inside the movie's marketing