Liquid Death — for making water interesting — The Challenger Project

We have a brand exercise we use at eatbigfish called ‘Flip.’ We ask the client to identify the conventions, practices and typical behaviours of the category and then deliberately flip them to see what that might look like for their brand. It’s a sure-fire and straightforward way to bring different

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Liquid Death combines canned water with viral marketing - Marketplace

Liquid Death — for making water interesting — The Challenger Project

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