With fresh funding, Ruby Love makes plans to dominate the period-proof apparel category - Glossy

Period underwear brand Thinx has been all over social media and subway stations since launching in 2014, but the period apparel space is growing. As consumers become more conscious of the environmental impact of pads and tampons and more comfortable with alternatives (like period-proof underwear), brands like Ruby Love, Knix and Flux are popping up with plans to win over female customers. 

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