A noteworthy sportswear and luxury collaboration strengthens both

In June 2022, adidas and Gucci launched their first collaboration. See how the adidas x Gucci line strengthened equity for both brands.

Fashion brands capitalise on sports collaborations to grow visibility

High-end fashion houses sprint to launch sportswear collaborations

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Luxury Brand Strategies

Formal-Ready Collaborative Footwear : clot and adidas

Shelflife and Nike collaborate to create the first African Jordan

Extrémní uprostřed ničeho Nepolapitelný adidas luxury brand

Copenhagen Fashion Week and the video game Drest form an innovative partnership - Play to Earn Games News

Regeneratief technisch Vergemakkelijken adidas brand partnerships