Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

Peloton loses lawsuit against Lululemon over new apparel line

Seizing Moments: Calvin Klein's Iconicity & JAW, by dr behice ece ilhan

Lululemon claims Peloton is a 'copycat

Peloton and Lululemon Collaboration: Addressing Size Inclusivity Concerns - The Clip Out

Peloton & lululemon Announce 5 Year Global Strategic Partnership - Peloton Buddy

dr behice ece ilhan – Medium

Part 4] Competitive Strategies: What is next for Netflix?, by dr behice ece ilhan

FUTURE OF … MOBILITY [Episode 1]. Reimagining the car & its

WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan

This January, move for something greater than miles, watts, or

FUTURE OF … MOBILITY [Episode 1]. Reimagining the car & its evolving…, by dr behice ece ilhan

Lululemon Deal a Bright Spot for Struggling Peloton