Thursday, Oct 03 2024
Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
By A Mystery Man Writer
How Zivame built a successful brand using 'real women
Business Insider India
Marketing History Series: Dove's Real Beauty And The Growth of the Body Positivity Movement — NoLie Communications
Business Insider India
Storyboard18
Zivame case study
Zivame's body positive campaign urges women to embrace their true self
With its latest campaign, Zivame aims to become India's most preferred intimate wear brand
Zivame's True Curv Campaign Promotes Body Positivity and Confidence - Media Infoline
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