How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy

In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

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Figure 1 Cash flows from both firms for the past 5 years Ulta

e.l.f. Beauty removes nearly 650,000lb of packaging material

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Elf Cosmetics' TikTok Campaign Results, elf makeup

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How e.l.f. Cosmetics is using personalization to drive e-commerce

E.l.f. Cosmetics CEO Tarang Amin on the strategies that turned the beauty company around - Glossy

How e.l.f. Cosmetics is using personalization to drive e-commerce