Madewell's 'it' girl glow-up takes aim at Gen Z - Glossy

Instead of frolicking in fields in flowing dresses, the Madewell girl is heading back downtown. 

Contouring but Not Blending at Hood by Air

Neutral, Individual Beauty At Rodarte

e.l.f. Beauty: Gen Z's Favorite Beauty Brand Earns 57 Billion

A Face in the Crowd: Jaime King

Subway Shirts and Sheinel N°5 - After School by Casey Lewis

Jaden Smith at Gypsy Sport

Amy Schumer at Zac Posen

How Madewell Beat J.Crew in Branding: A Study in CEOs

Gen Z claims this beauty trend improves mental health