General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills will eliminate artificial flavors and colors from all cereals by 2017.

Kellogg and General Mills artificial-free cereals to spark growth?

General Mills Unveils New Product Innovations, 2015-08-03

General Mills Will Remove Artificial Flavors From All Cereals

What Makes A Cereal Great? A Flavor That Goes Viral

General Mills Cheerios Multi Grain Lightly Sweetened Cereal Large Size, 12 oz - Fairway

Nutrition News: General Mills Cereal Gets Real, Water Is Recalled, Fitness Food Fails, Food Network Healthy Eats: Recipes, Ideas, and Food News

General Mills Returns to Artificial Flavors and Colors in Trix

General Mills: 75% of cereals free from artificial color and flavor

14 oz Wheat Chex Cereal by General Mills at Fleet Farm

General Mills' Diet Twin Cities Business