iF Design - Mey: Speaking Quality

Mey has been producing high-quality lingerie and underwear for nearly 100 years. The company is family-owned, the products are long-lasting, the manufacturing sustainable. But you couldn't tell all that from the corporate design – so we fundamentally rethought it! Centerpiece is a new logo: a reduced serif that appears to have been embroidered onto a textile. It pays homage to the craftsmanship, attention to detail and subtlety that characterize the brand. An extensive range of branding tools enables Mey to create seasonal communication – and positions Mey successfully in the premium segment of the fashion world.

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