Tommy John helps women wave goodbye to wedgies

Behavioural insights practice Canvas8 examines how underwear brand Tommy John is appealing to women who are tired of wedgies and want comfy underwear instead.

Women's Second Skin Brief – Tommy John

Guys, what is the best underwear to STOP from getting a wedgie? What is the most comfortable underwear you've worn? - Quora

Women's Underwear: Panties, Boyshorts, Briefs, Thongs & More

Guys, what is the best underwear to STOP from getting a wedgie? What is the most comfortable underwear you've worn? - Quora

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Women's Second Skin High Rise Brief – Tommy John

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Tommy John Women's Air Thong Underwear - 2 Pack - Breathable Quick Dry Super Soft Seamless Panties (Haute Red/Turbulence, Medium) : : Clothing, Shoes & Accessories

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Cariloha Men's Bamboo-Viscose Boxer Briefs - Breathable Underwear for Men - Small - Caribbean Blue Wave at Men's Clothing store