Soma's smart bra helps women find the right size

Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra. The company is debuting its Somainnofit technology this week at CES, which includes a Bluetooth-connected bra that can measure women for fit and an app that can then suggest which bra styles and sizes will fit best.
Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra. The company is debuting its Somainnofit technology this week at CES, which includes a Bluetooth-connected bra that can measure women for fit and an app that can then suggest which bra styles and sizes will fit best.
Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it

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