When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

Tracksmith is quietly carving out a slice of the running market by focusing relentlessly on an area the global sportswear giants have overlooked: running culture. ‘When we started, I didn’t even want to show running,’ says Matt Taylor, the founder. ‘I thought we could show the before and after — the

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Matt Taylor Speaks With LeanLuxe

Karen Mendoza Mondragón on LinkedIn: 'When you don't have the resources, you have to be distinct': Tracksmith…

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Laurence Lebouteiller on LinkedIn: 'When you don't have the resources, you have to be distinct': Tracksmith…

When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

Tracksmith CEO Matt Taylor: “We want Tracksmith to be around for 100 years. That requires delayed gratification, true human connection with consumers, and thinking beyond just Facebook ads.”

Amy Charles , CAIP on LinkedIn: 'When you don't have the resources, you have to be distinct': Tracksmith…

Laura Reilly on LinkedIn: 'When you don't have the resources, you have to be distinct': Tracksmith…

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