Can Global Branding have Local aspects? – Welcome to the Marketer's Chatter

Global Marketing was always interested me. Having travelled to various different countries over the years, it is always incredible how the same brand can communicate the same message and maintain that brand consistency across different geographic locations. To gain Keller’s insight into this aspect of marketing, I decided to explore Chapter 14 of his book…

Can Global Branding have Local aspects? – Welcome to the Marketer's Chatter

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CH 2 - In the era of globalization, international marketing is given much emphasis - CHAPTER - Studocu