Honey Badger's Bachelor fame sees Tradie underwear sales rocket

Sales in the underwear brand Tradie spiked by double-digit figures when its ambassador was revealed as Ten's next Bachelor. AdNews speaks to the brand's founder to find out more.

Tradie Underwear Bloopers - Featuring Nick 'Honey Badger' Cummins

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Has Nick Cummins' Tradie underwear ad been axed from The Bachelor

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Nick Cummins has been announced as the new Bachelor for 2018

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Nick 'The Honey Badger' Cummins caught up in TRADIE undies legal