Not so fair and lovely: Why do Southern films prefer North Indian actresses?

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Why is the South Indian film industry obsessed with North Indian actresses when Bollywood itself has been ruled by South Indian actresses from Vejyanthimala to Sridevi to Deepika Padukone? - Quora

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Not so fair and lovely: Why do Southern films prefer North Indian actresses?

Why is the South Indian film industry obsessed with North Indian actresses when Bollywood itself has been ruled by South Indian actresses from Vejyanthimala to Sridevi to Deepika Padukone? - Quora

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Why are South Indian actresses not represented enough in South India?